Our story

I’ve asked myself that question a thousand times. For years, I was the golfer who did everything "right". I came back to the game after a long break, fell completely back in love with it, and dedicated myself to improving.

The result? Nothing. I was stuck at the exact same handicap I had ten years prior.

That frustration became an obsession. I realised the problem wasn't my work ethic; it was my process. I was missing the connection between my on-course performance and my practice.

So, I developed a new approach for myself, grounded in combining objective data with honest self-reflection. I started to train with purpose. The result was a 6-shot drop in my handicap in just three months.

That's when I knew I had to build Potentially. It’s the tool I wish I'd had years before - one that guides you to understand your mental game and build a smarter plan for real improvement.

Hi, I'm Adam, the founder of Potentially. And our story begins with a question I’ve asked myself a thousand times…

“Are you practising, or are you just hitting balls?”

Ready to start your own journey?

A golf bag with clubs on a golf course tee box, with the fairway and trees in the background.